Friday Video: Rihanna – Rude Boy

Rihanna’s Rude Boy video premiered on February 10, 2010 on VEVO.  It was directed by Melina Matsoukas  and entirely shot in front of a green screen.  The video is animated and colorful and features Rihanna doing a series of popular Jamaican dancehall moves such as the Butterfly and the Bogle.

This is definitely one of my favorites.   I’ve attached a few stills of some of the cool scenes here.

Certain elements of the video remind me of Keith Haring’s work.  More on that next week.

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