Color Muse: Aretha Rutherford

AOC: Where are you from?

Aretha: London, England

AOC: What do you do?

Aretha: Digital Artist

AOC: How does color inspire you?

Aretha: Color inspires me to go beyond… It motivates me, it moves me and it triggers my curiosities through out the design process. Then as soon as I apply the right color or colors to any subject that I’m working on it will set the mood of the piece and compel me to move beyond convention.

AOC: If there was one color used to describe you, what would it be and why?

Aretha: Oooh that’s a tricky one. I think I can see myself as different colors at different times. But right now I guess I can relate to yellow ochre because of its warm earthy tones. Ask me again tomorrow I’m sure it would be something else, maybe fuchsia.

AOC: What’s your favorite thing to do on the weekend?

Aretha: Oh dear this might sound really boring but i like reading a lot, my bedroom is filled with books, organised chaos of course!  I often find myself reading more than one book at a time. Books about art, creativity, innovation, design and the Bible. Or I’ll read online all sorts about technology trends or human interest stories.  I find it helps to keep my thinking fresh and just inspires me. Then I’ll go and immerse myself in my next creative vision and be gone for hours.

AOC: What was the last good film you saw?

Aretha: I thought 500 days of Summer was great. The mixture of genres, the use of illustration, narration, the whole retro feel and the cinematography. I could go on…

AOC: What advice do you have for other fellow artists?

Aretha: My greatest lesson in recent months has been “know who you are, then own it”.  When that has been achieved you develop a sense of acceptance, clarity, purpose, and the capacity to celebrate your own uniqueness and who you are as an artist.You can then approach your work with a greater sense of confidence and be liberated to share it with the world.

AOC: Where can we find you?
Aretha: You can visit me at my online home or sneek a peek at my design journal
Aretha is our first international Color Muse.  Thanks so much for being with us today, Aretha!

The Color Muse series is a place to showcase artists, designers, fashionistas – anyone who uses color to ignite their creativity.  If you or someone you know is interested in being featured, please send an email to

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