Video: Brandmark Impressions by 5-year old

I’ve been obsessing over logos for a few projects I’ve been working on in school. My lecturer shared this cute video from a designer going through a series of brandmarks with his daughter to get her perspective on their meaning.

It’s kinda scary how she recognized the Starbucks logo. Talk about getting in the consumer consideration set early. :)

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  1. Posted February 8, 2012 at 8:36 pm | Permalink

    I love your blog!!!! I asked my 11 year old to start reading it (she is a budding artist)! I’m sure it will be an inspiration to her as it is to me!!!

  2. Amanda
    Posted February 10, 2012 at 12:41 pm | Permalink

    Thanks so much! Means a lot. :)

  3. esmee
    Posted March 7, 2012 at 9:28 am | Permalink
  4. Amanda
    Posted March 7, 2012 at 9:49 am | Permalink

    This is awesome! Thanks for sharing!!

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