I would love to work with a brand like Converse in some capacity. Whether that’s design or marketing/media strategy or whatever, the thought of partnering with such an innovative and forward thinking company is thrilling. Converse has equity in many places such as basketball, skating and style, but it’s their musical partnerships that really excite me.
Their Rubber Tracks studio in Brooklyn allows up and coming artists to apply for recording sessions. The Rubber Tracks schedule includes 12 recording cycles per year within a two-month window between application and studio time. Application is open to all genres of music and comes with a sound engineer or producer if artists don’t have their own. Artists will also own the content, but have the option of allowing Converse limited rights to publish it on Converse.com and their other social media channels. Did I mention that this is all free? I don’t see a downside to this at all. Those interested should apply here.
They also collaborate with mainstream artists to create special limited edition sneakers. The video below is a recent project where James Murphy, Andre 3000 and Gorillaz partnered to record a track called “DoYaThing” to promote the Chuck Taylor All Star Gorillaz Collection.
The video is brilliant. You can see take a peak behind the scenes here.