The 99% Conference is an annual event that brings creative visionaries together to share ideas and talk about the steps needed to make them a reality. The event took place in NYC earlier this month on May 3rd and 4th and the motion graphics video created for it is amazing.
Every year the identity and motion graphics of the conference evolves — animating original quotations from the 2012 speakers. This year was no different and Hoefler & Frere-Jones font Forza with Pantone Warm Red U were used. With art direction by Behance’s Matias Corea and animation by Hugh Gran, the end result is beautiful and chock full of inspiration.