Video: The Art of Logo Design | Off Book | PBS

As a designer a logo project is probably one of the hardest, but most exciting pieces of work you can do on for a new or existing brand. It’s often the first thing a person comes across when they interact with the product/service.

I love this PBS Art special on logo design. It really speaks on the importance of brandmarks. According to the video, a good logo is memorable, appropriate to the brand and simple enough to be applied in various spaces while being recognizable at multiple sizes. A good logo is also timeless much like the Coca-Cola logo that we all know so well.

Check out to the video below.

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2 Comments

  1. Daniel
    Posted September 10, 2012 at 12:02 am | Permalink

    Can you correct the typo in the title – Lego -> logo

  2. Amanda
    Posted September 27, 2012 at 12:52 pm | Permalink

    Whoops! Thanks for catching that.

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