An outdoor campaign was launched in New York late last year to promote Jay-Z’s new book, Decoded. These visuals were strategically placed near scenes from the story. I’m so impressed by this marketing effort. Genius and a great way to build buzz. So mad I missed it. See more pics here.
“On to the Next One” was released as the fourth single from Jay-Z’s album The Blueprint 3. The music video was directed by Sam Brown and was filmed in November 2009. The TV premiere was on January 1, 2010 on “New Year’s Eve with Carson Daly”. While the video is entirely in black and white, [...]
Jay-Z launched a new website this week to promote his forthcoming greatest hits LP, The Hits Collection, which is due in stores on November 22. This got me thinking back to The Blueprint 3 and it’s cool album cover. One would think that the image was created using standard photo editing, but it’s actually a [...]
