Tag Archives: logos

Video: The Art of Logo Design | Off Book | PBS

As a designer a logo project is probably one of the hardest, but most exciting pieces of work you can do on for a new or existing brand. It’s often the first thing a person comes across when they interact with the product/service. I love this PBS Art special on logo design. It really speaks […]

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Michael Weinstein NBA Team Logo Redesigns

Logo Remix

There’s been a lot of recent discussion around basketball team logos since the Brooklyn Nets logo was unveiled last week. It seems that a great deal of people feel as though the design falls flat and is a bit boring. I have to agree. While I think the choice of black and white was a great decision, […]

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Video: Brandmark Impressions by 5-year old

I’ve been obsessing over logos for a few projects I’ve been working on in school. My lecturer shared this cute video from a designer going through a series of brandmarks with his daughter to get her perspective on their meaning. It’s kinda scary how she recognized the Starbucks logo. Talk about getting in the consumer […]

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Logos by Matt Lehman


Simple yet highly effective logos from designer/illustrator Matt Lehman. Top to bottom – Blood: Water Mission, General Mills: Connect, Dimes for Darfur, Pray for Hope

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